JR Hunter Sports

Sales agency offering quality sports brands for cycling, running and outdoor retailers in  Ontario, Canada.

  • Shimano
  • Pearl Izumi
  • Pro
  • Swagman

Our Team

John Hunter

Agency Owner / Principal

Region of Toronto/Eastern Ontario

John started his career in cycling as a teenager in Quebec. The cycling culture in Quebec at the time was robust and competitive. After many years away from the cycling, in which time he completed a Bachelor of Science at Trent University and started a small retail business John rejoined the sport.  In 1999 John entered the Cycling industry as a sales rep for Shimano Canada and Marin Bikes. Over the next 13 years John represented a variety of cycling related companies. In 2011 John formed JR Hunter Sports Agency and became the agency representing Shimano, Pro and Pearl Izumi for Ontario. In 2013 Swagman Racks was added to the roster and it remains that way today.

John is not only active in the cycling industry but remains an avid rider in road, MTB and Cyclocross.

Charles Bryer

Sales Representative

Region of Toronto/Eastern Ontario

Cycling became a major facet of Charlie’s life in 2004 when he began racing as a 15-year-old. Since then, his interest in the sport has never subsided. Charlie pursued the highest levels of the sport until he was 24 because it was the deadline that he had firmly instilled in his mind when he began racing. At the end of 2012, when he made his decision to move beyond life as a competitive athlete, the cycling industry was a natural fit that made his transition relatively easy.

In 2014 Charlie began working as a sub-rep for JR Hunter Sports. He believes that he is extremely fortunate as he has been given many opportunities to learn from some of the leading brands in the industry.   His primary role as regional sales rep is to service the many bicycle retailers west of Toronto, in addition to cycling clubs, businesses and events through Pearl Izumi’s custom clothing program.

Working with John and with the help of Shimano Canada we have also developed our very own event, the Shimano Gran Fondo with the intent of developing stronger relationships between our retailers and customer base.

Our Community

JR Hunter Sports supports dealer events at locations across Ontario, Canada

  • In-store events
  • Cycling demo rides
  • Race Expos
  • Community Expos
  • Club Rides
  • Advocacy events
  • Fundraising

Connect with us on Facebook and Twitter to see photos and engage with us online!


Contact John Hunter

Mobile | 705.760.3473

Address | Peterborough, Ontario

Dealers, Manufacturers & Distributors Only.

Consumers, please refer to our dealer locator for a store nearest you.

Contact Form